For those striving to really stand out at a trade show, setting up custom trade show displays is the only way to go about it. Though these shows are usually not open to the public, a good presentation can go a long way. You always want to lead with your best foot at a trade show, impressing fellow members of your industry and the press.
When deciding on how to best form your custom display, you must first consider the basic options that are available to work with.
Many Displays
Some of the display options available include:
– Panel Systems – These systems use cabinets, countertops and a variety of accessories.
– Banner Stands – Modest, neat, banners that are suspended from a simple stand.
– Workstations – Sometimes just a simple kiosk and other setups utilize a monitor to display graphics.
– Tabletops – This can be a variety of setups, but they always rely on being set atop a table.
– Trussing System – One of the more expensive displays, this employs trussing to hold up signs and graphics.
– Counters – A rudimentary system that can help form the base of a display.
– Pop-ups – These creative displays pop up and hold an array of signs and graphics.
The best key to setting up custom trade show displays that will really stand out is to combine two or more of these displays in an effective manner. Remember, adding accessories and additional signage can further enhance these displays.
Pick the Combination
No matter what industry you are in, the key to a successful trade show is to really stand out. By incorporating various elements of these different display types, you can unlock the secret to setting up beautiful custom trade show displays. Always remember the basic rule of selling though; keep it simple. It is easy to get carried away when setting up a custom display, so don’t let yourself get so into it that you overpower your message.